Bridging the Gap in Digital Product Design
Hans Brechbühl responds to survey findings of business and IT leaders that digitize physical products. Fewer than a quarter of respondents cited managing and securing customer data as a major challenge. Brechbühl says that could mean that companies don’t understand how big the issue is. “Who owns the data, and who has the right to do something with it—these are issues to resolve in addition to worrying about securing it.”